Although Robokiller had a blog dating back to 2017, new content was published infrequently and there was no strategic roadmap in place. Organic search traffic arrived from a handful of pieces, but most blogs were outdated or in need of a facelift.

We grew the blog through SEO upgrades and content generation. We audited our existing content to identify keyword gaps and industry trends we’d missed out on, then built and executed against a roadmap following the hub and spoke model.

We successfully unlocked SEO as a revenue driver for Robokiller — between Q1 2022 and Q4 2023, we increased website traffic by 4x and organic website revenue by 2x. We applied the same blueprint to other Mosaic brands like iTranslate.