Robokiller is an award-winning mobile app that blocks unwanted calls and texts.

To land PR placements, facilitate government relations, and drive app installs, we built a report on spam call and text trends in the first half of 2023.

My role: Data analysis, concept/narrative, copywriting, wireframe/layout, design handoff, design review, project management.

  • Spam blocker apps occupy a crowded space. By producing biannual reports, we helped Robokiller stand out for its data insights. We successfully established the brand as a trusted source of information for partners like the FCC and media outlets such as CNBC and Forbes.

  • For a long time, scammers relied primarily on robocalls to defraud their targets. That’s all changed in recent years. In this report, we showcased the eruption of SMS scams, explained why scammers shifted their tactics, and detailed what Americans can do to stay safe.

  • Bolstering public relations was a major objective. We landed 77 PR placements — including features, commentaries, mentions, and data citations — between online and broadcast media outlets. Notable features included Scripps (syndicated), Telecompetitor (syndicated), and CBS LA.

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