iTranslate is a leading translation app targeting language learners and travelers.
We developed several landing pages to promote new and improved product features.
My role: SEO, copywriting, copy editing, content design, design review, project management.
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Translation apps occupy a crowded space with several heavy-hitters. To stand out, we needed to deliver high-value online content and drive users to it through SEO best practices.
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The Product team delivered a series of updates to key product features. We wireframed, wrote, and launched feature pages to detail these advances and drive installs.
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Alongside weekly SEO blog content, these landing pages helped us drive significant traffic to the site. Ultimately, we increased organic traffic to iTranslate by >250% year-over-year.
